Registrations for The Lettering Seminar 2026 are open until Tuesday, April 7th at 11:59 pm
with Martina Flor
Master Lettering Design.
Create Work You’re Proud of.
Get Paid for It — and Turn it into a Career You Love.
A structured, step-by-step program to develop your lettering skills — wherever you’re starting — so you can progress faster, build a strong portfolio, and open the door to real opportunities.
"The Lettering Seminar is like a university course, it's an honor to learn from one of the best in the lettering world!"
This 8-week seminar is the equivalent of an elite university education in hand lettering. Get a complete, immersive experience into the heart of the Craft & Business of Lettering Design.
Embarking on the path to becoming a skilled lettering designer can feel overwhelming. Many creatives struggle not because they lack talent — but because they lack structure.
With so many techniques, styles, and tools available, it’s hard to know what to focus on next. You practice, you experiment, you try new approaches — but progress can feel inconsistent.
And when your goal is to move from experimenting with lettering to producing professional-level work, the gap becomes even more visible.
Building work you’re truly proud to put your name on requires more than inspiration. It requires progression, feedback, and a clear path forward.
The good news? There’s never been a better time to specialize in lettering design. When your craft becomes strong, you can start getting paid for your work — and open real opportunities.
Creating work you’re proud of changes how you see yourself as a designer and creative. Getting paid for that work can change your career and life.
And the best part?
You don’t have to figure it all out on your own anymore
Lettering design is now an established expertise. It’s everywhere — on the streets, in the products we use, in the brands we trust, and in the apps we open daily.
And in a world increasingly populated by templates, automation, and sameness, custom work stands out more than ever.
Brands and organizations understand that distinctive letterforms shape identity, tell stories, and influence perception. They’re not looking for generic solutions.
They’re looking for designers who can think, craft, and execute with precision.
Lettering designers play a crucial role in shaping messages that cut through noise and connect effectively with audiences.
New technologies and tools are evolving quickly. But tools don’t replace craft — they amplify it. When your foundations are strong, you can use any tool to elevate your work to a professional level.
It begins with learning the craft and producing the exceptional work you know you’re capable of.
In a digital world filled with uniformity and impersonal designs, custom lettering design offers a way to bring authorship back into your work. Move beyond executing pre-defined layouts and develop a skill that allows you to shape the message itself.
The path forward isn’t about escaping design — it’s about deepening your craft, understanding how lettering functions in real-world applications, and joining a community of creatives committed to doing better work.
1. Turn your lettering expertise into a paid service, and watch your skill open real opportunities.
2. Develop a portfolio that positions you professionally, and feel confident putting your name on your work.
3. Design a career with more authorship and autonomy — where you choose projects that truly reflect your voice.
With over 15 years of experience working as a lettering designer and helping others do the same, I’ve developed a structured approach to learning that removes guesswork and accelerates real progress.
One that enables you to create work you’re proud to sign and build a sustainable creative career around it.
Since 2010, I’ve worked with thousands of designers & creatives worldwide — through courses, workshops, books, and mentoring.
Back when I started +15 years ago, there wasn’t a clear, structured way to learn lettering design. There was no dedicated program, no roadmap, just scattered resources and a lot of trial and error.
If you wanted to take lettering seriously, you had to piece everything together on your own.
I navigated that path myself, refining my skills, studying letterforms deeply, and gradually building a professional career around the craft.
After more than 15 years working professionally in lettering design, I’ve taken on a clear mission: to make high-level lettering education structured, accessible, and grounded in real-world practice.
Everything I’ve learned through global client work, publishing, and mentoring thousands of designers is distilled into a program built to accelerate your development.
FEATURED IN
I’m the author of The Golden Secrets of Lettering, published worldwide in six languages and used by tens of thousands of designers and creatives around the globe as a foundational resource for understanding letterforms.
The Lettering Seminar™ gives you the opportunity to go beyond the pages and learn directly from me — applying those principles in a structured, guided progression.
Over the years, I have seen the need for a better process to learn lettering design. One that builds confidence through skill, deepens your understanding of the craft, and prepares you for professional application.
After years of working with thousands of lettering designers through workshops, online classes, and mentoring programs, I understand what helps creatives move forward and make progress.
The Lettering Seminar™ brings together everything I’ve learned about developing strong craft, building professional-level work, and navigating the industry with confidence — so you can make real progress faster, with guidance, and without the overwhelm.
This program is designed to ensure you leave with the skills, structure, and practical understanding needed to pursue meaningful paid opportunities in lettering design.
Hundreds of students have completed the program and strengthened both their craft and their professional positioning.
MEET ANDREEA
“I stopped feeling lost and finally found direction and confidence in my work!”
Andreea, a graphic designer based in Romania, felt disconnected from the creative side of her work and missed the joy of illustration. After discovering lettering, she tried to learn through different courses and resources, but quickly became overwhelmed by the amount of information and lack of structure.
Everything changed when she joined Martina’s Lettering Seminar. The program provided a clear, step-by-step path that helped her focus on what truly matters, build strong fundamentals, and gain confidence in her skills. She also found a supportive community where she could share her work, receive feedback, and grow alongside other creatives.
MEET JUANMA
“It was a game changer—I started enjoying and trusting the process again.”
Juanma, a freelance graphic designer from Buenos Aires, had always loved lettering but needed direction to take it seriously.
After joining Martina’s Lettering Seminar, he improved his skills, gained confidence, and reconnected with the joy of drawing letters. The structure and supportive community helped him grow quickly.
By the end of the Seminar, he was not only more confident in his work, but also started landing paid lettering projects.
MEET TARA
“I challenged myself and created lettering work I never thought I could do!”
Tara, a graphic designer and illustrator with over 2o years of experience, wanted to deepen her skills in typography and lettering but hadn’t found a program with clear structure and depth.
After joining Martina’s Lettering Seminar, she developed a new way of understanding typography and pushed her creative limits. The live sessions and supportive community helped her feel encouraged throughout the process.
By the end of the Seminar, Tara created work she never imagined doing and gained a renewed excitement for her creative journey.
MEET RAN KEREN
“I became faster, more confident, and more intentional with my work.”
Ran, a returning student of The Lettering Seminar, joined again to refine his skills and deepen his understanding of lettering.
Revisiting the fundamentals helped him work more efficiently, spot mistakes faster, and experiment with more confidence. The mix of practice, theory, and feedback made the experience even more valuable.
By the end of the Seminar, he saw clear progress in both his skills and creative process.
MEET ORSI
“Martina gave me a strong structure in my work process, creating a system and workflow.”
Orsi is a graphic designer originally from Hungary, now based in Denmark. After a three-year hiatus from design, she returned to the craft with renewed focus.
The Lettering Seminar™ helped her rebuild her workflow with clarity and structure. By developing a defined process, Orsi strengthened both her creative output and her professional confidence.
Today, she works as a graphic designer and lettering artist in Denmark.
And there are many more
Building a sustainable creative career in lettering design isn’t reserved for a select few. It’s the result of focused practice, structured learning, and consistent development.
You’re a designer or creative professional who wants to develop lettering as a serious skill and strengthen your portfolio.
You want a structured path that helps you move from experimentation to professional-level execution.
You’re ready to refine your craft, understand how lettering functions in real-world applications, and pursue meaningful paid opportunities
The Lettering Seminar™ is designed to sharpen your eye, strengthen your process, and elevate the quality of your work. You’ll develop the confidence that comes from understanding what you’re doing — and why it works.
When your craft reaches that level, your work naturally stands apart.
Over 8 weeks, you’ll move through 100+ in-depth video lessons, participate in live sessions with industry-active guest instructors, engage in weekly Q&A calls, receive personalized feedback, work through a structured workbook, and collaborate inside a professional community committed to growth.
After going through the program and bonus trainings , you will be able to:
1. Master the core fundamentals and approach your lettering work with confidence and precision.
2. Apply professional techniques and tools to produce cleaner, stronger, and more refined work.
3. Develop distinctive work that reflects your voice and stands apart professionally.
4. Understand the lettering process deeply enough to articulate your decisions to clients — and even teach others with confidence.
5. Build a portfolio of professional-level work that attracts meaningful paid assignments
6. Turn your lettering expertise into sustainable paid opportunities.
The Lettering Seminar™ is an 8-week live, structured program designed to help designers develop professional-level lettering skills and apply them in real-world contexts.
Rather than piecing together scattered tutorials, you move through a clear progression — from foundations to advanced application — supported by live instruction, feedback, and a global community of peers. This program is built to strengthen your craft, refine your process, and prepare you to pursue meaningful paid opportunities in lettering design.
It has helped hundreds of designers and creatives sharpen their craft, build stronger portfolios, and position themselves professionally in the lettering industry.
The Lettering Seminar Enrollment
Live Opening Ceremony
Module 1 released
Module 2 released
Module 3 released
Module 4 released
Module 5 released
Module 6 released
Graduation Ceremony
Build a strong understanding of letterforms and the principles that govern them. Develop solid foundations, sharpen your observation skills, and immerse yourself in visual storytelling through letters.
Learn how to gather inspiration without imitation. Study historical and contemporary references, and apply them thoughtfully to your own work. Expand your range with styles such as script, serif, and fraktur while developing your own voice.
Strengthen your sketching process with efficient, professional techniques. Refine composition, hierarchy, spacing, and embellishment while learning to move from rough concepts to structured lettering layouts.
Transition your work confidently from analog to digital using Adobe Illustrator. Master expert techniques to digitize your designs, and produce clean, scalable lettering suitable for professional applications.
Develop a portfolio that reflects professional-level work. Learn how to present your projects strategically, approach clients with clarity, price your work responsibly, and position yourself for meaningful paid assignments.
Build the foundation for a sustainable lettering practice. Learn essential skills for building a unique brand, cultivating an audience and client base, and effective time management— all grounded in maintaining strong craft and professional standards.
NEW SATELLITE MODULE
Artificial intelligence is rapidly becoming part of the design landscape. For many creatives, this brings both curiosity and hesitation.
Inside The Lettering Seminar™, AI is not positioned as a shortcut — and never as a replacement for craft. It is introduced as a creative assistant.
A tool that can help you observe more precisely, explore variations more efficiently, organize ideas more clearly, and execute workflows with greater speed — without compromising authorship, taste, or control.
This satellite module runs alongside the core program, offering optional tools that support each stage of the lettering roadmap. You remain in charge of your process. AI simply expands what is possible within it.
You are free to incorporate these tools into your process — or not. But understanding them allows you to participate confidently in today’s design landscape.
Strong foundations come first.
AI simply expands what you can do with them.
Rather than existing as a standalone lesson, the AI track connects directly to each module:
• Foundations → AI for visual analysis and observation
• Inspiration → AI for structured exploration without imitation
• Sketching → AI for composition support
• Digital Drawing → AI inside Illustrator workflows
• Portfolio & Client Work → AI for presentation and communication
• Entrepreneurship → AI for systems and efficiency
This ensures you learn how to integrate new tools responsibly — grounded in craft.
The final lesson focuses on authorship, ethics, and future-proofing your practice.
Because tools will continue to evolve.
But designers who understand structure, taste, and decision-making will always lead.
Created in partnership with Adobe.
The future of lettering design belongs to designers who master both craft and tools.
Click on the + below and get an overview of each module inside the program
Welcome Week is designed to prepare you for a focused and productive 8-week experience inside The Lettering Seminar™.
Rather than diving straight into content, we begin by establishing clarity, structure, and foster connection. This ensures you start the program with clear expectations and a strong foundation for consistent progress.
What Happens During Welcome Week
Program Overview: Gain insights into the wealth of knowledge, inspiration, and action that will fuel your creative journey in the weeks to come.
Bonus Session: Momentum
Creative growth requires consistency.
The Momentum session is designed to help you establish a sustainable rhythm for the weeks ahead. You’ll define priorities, organize your schedule effectively, and create a routine that supports steady progress.
Inside the Momentum Session
• Identify focused goals for the program
• Create realistic time blocks for practice
• Build resilience to maintain consistency during busy periods
Welcome Week ensures you don’t just start the program — you start it well.
Module 1 establishes the structural foundations of lettering design. You’ll develop a clear understanding of how letterforms are constructed, how they function, and why certain principles govern their form.
Strong lettering begins with structure. In this module, you build the visual and analytical skills required to design with intention rather than imitation.
Inside Module 1:
By the end of this module, you’ll understand the structural logic behind letterforms and be able to design with greater precision, confidence, and control.
Module 1 sets the standard for how you will approach the rest of the program — grounded in structure, observation, and deliberate practice.
Module 2 focuses on expanding your creative vocabulary and developing a more defined stylistic direction.
You’ll learn how to look beyond social media feeds and search results, and instead build a reliable, personal reference library grounded in historical and contemporary sources. This allows you to draw inspiration without imitation, and apply it thoughtfully to your own work.
Inside Module 2:
By the end of this module, you’ll approach stylistic exploration with greater control and discernment. Rather than copying trends, you’ll understand how to analyze, adapt, and apply inspiration in ways that strengthen your own voice.
Module 2 builds range — without sacrificing structure.
Module 3 focuses on building a structured and repeatable sketching process.
You’ll learn how to move from brief to concept to refined draft with clarity, establishing hierarchy, structure, and compositional balance before entering the digital phase.
This module strengthens your ability to think through form on paper — where strong lettering truly begins.
Inside Module 3:
By the end of this module, you’ll have a polished sketch, primed for digitization, and a systematic process that can be consistently applied to your work.
Module 3 turns sketching from a loose exploration into a deliberate design method.
In this module, you elevate your lettering work through precise digital execution. Inside Adobe Illustrator, you’ll deepen your understanding of vector drawing and learn efficient techniques that dramatically improve the quality of your letterforms.
You’ll master the extreme points technique and refine your curves with greater control and consistency — achieving clean, professional shapes while preserving the natural character of your hand-drawn sketches.
Inside Module 4:
This module speaks to your inner perfectionist — the part of you that cares deeply about curve quality, spacing, balance, and detail.
You’ll gain the technical tools and understanding needed to refine your work with precision, without losing the character of your original sketches. With Adobe Illustrator fully integrated into your process, you’ll move confidently between analog and digital execution.
Module 4 strengthens your control over the final result — ensuring your work meets professional standards while still feeling distinctly yours.
Module 5 focuses on positioning your lettering skills in the marketplace.
You’ll learn how to develop strong portfolio pieces — even before securing paid client assignments — and present your work in a way that reflects professional standards.
This module helps you understand not only how to create strong work, but how to communicate its value. Gain insights into freelancing basics, setting up your initial infrastructure, handling financial aspects, and optimizing your workspace.
Inside Module 5:
By the end of this module, you’ll have a portfolio that positions you professionally, a clearer understanding of how to approach clients, and the tools to pursue meaningful paid opportunities.
Module 5 bridges craft and professional application.
Module 6 focuses on turning your lettering expertise into a structured and sustainable business.
You’ll learn how to position yourself clearly in the market, develop a distinctive professional identity, and communicate your value in a way that attracts aligned clients and opportunities.
This module helps you think beyond individual projects and build a practice designed for long-term growth.
Inside Module 6:
By the end of this module, you’ll have a clearer professional direction and the foundational systems needed to support a sustainable lettering practice.
Module 6 ensures your growth is not accidental — but intentional and structured.
In this satellite module, you learn how to integrate AI into your lettering practice thoughtfully and professionally. Rather than replacing your craft, AI is positioned as a support layer — helping you think more broadly, analyze more deeply, and execute more efficiently while keeping your authorship and taste at the center.
You’ll develop a clear framework for when and how to use AI across the lettering roadmap — from research and inspiration to sketching, digital execution, presentation, and client communication. The focus is not automation, but amplification: using new tools to strengthen your judgment, not substitute it.
Inside the AI Module:
– Develop a professional framework for integrating AI into your lettering workflow.
– Use AI to sharpen observation and visual analysis, strengthening your typographic eye.
– Explore inspiration without imitation through structured research prompts.
– Support sketching and composition with idea expansion techniques.
– Integrate AI within your digital workflow to improve efficiency and precision.
– Enhance mockups, presentation materials, and portfolio storytelling.
– Apply AI strategically in client communication and value articulation.
– Understand authorship, ethics, and how to future-proof your practice.
This module speaks to the part of you that wants to stay relevant, informed, and in control as the design landscape evolves.
You’ll gain clarity on how AI fits into professional lettering practice — whether you choose to integrate it actively or simply understand its impact on the industry. With this knowledge, you’ll navigate emerging tools confidently, without compromising the integrity of your craft.
The AI module ensures that your expertise remains both deeply human and professionally current.
You’ll join a professional global community of designers and creatives committed to strengthening their lettering expertise.
Whether you’re refining your foundations or advancing an established practice, this space brings together creatives at different stages — united by a shared commitment to better craft, thoughtful feedback, and steady progress.
Each week, you’ll participate in live Q&A sessions where you can ask questions, receive clarification, and deepen your understanding of the material.
These sessions also create space for peer connection — allowing you to exchange insights, discuss challenges, and learn from designers navigating similar professional goals.
There are many tools available for creating lettering, each with its own strengths. However, The Lettering Seminar primarily focuses on vector-based lettering design using Adobe Illustrator or a vector program of your choice—and here’s why:
• INDUSTRY STANDARD
Most agencies, design studios, and brands use Adobe Illustrator as part of their toolset. It’s the widely accepted software in professional lettering work, ensuring that your designs are compatible with industry expectations.
• VERSATILITY ACROSS PROJECTS
While you can create lettering in various programs, Illustrator allows you to produce artwork that is crisp, clean, and infinitely scalable—making it suitable for everything from large-scale billboards to intricate branding details.
• PREPARING YOU FOR PROFESSIONAL WORK
If you want to work as a lettering artist professionally, vector software is non-negotiable. Every experienced lettering designer uses Illustrator or a vector-based program at some stage of their process to refine, scale, and finalize their work.
• ESSENTIAL FOR HIGH-PAID LETTERING APPLICATIONS
Some of the most lucrative applications of lettering—logotype design, packaging, branding, and advertising—require scalable artwork. Vector-based lettering ensures precision, flexibility, and adaptability, making it the go-to choice for client work.
We recognize that lettering artists use a variety of tools, and you may already have experience with raster-based programs like Photoshop or Procreate. The Lettering Seminar includes these tools and how they fit into the lettering design process.
Our primary focus remains on vector-based lettering, as it offers the most versatility and aligns with industry standards. By mastering this approach, you’ll be equipped with the skills needed to create professional, scalable, and high-impact lettering work. The Lettering Seminar will guide you every step of the way.
Get guidance from experienced mentors who have walked in your shoes, sharing practical tips and real-world know-how.
Join a diverse, welcoming group of learners from all over the world, making each lesson unique and inclusive.
Be inspired by a team of top-notch instructors, gaining valuable insights and tips from the best in the business.
Explore the world of lettering effortlessly – our program is available in Spanish, German, and Portuguese. It’s accessible on both desktop and mobile.
Keep learning at your own pace with lifetime access to course content, reinforcing your skills whenever you like.
Connect with fellow learners in a private group, where you will share experiences and support each other.
Enroll without worry with our risk-free guarantee, offering you peace of mind in your educational investment.
Real-time interaction with experts for personalized guidance and continuous support throughout your journey.
Each year, The Lettering Seminar™ includes live sessions with a curated lineup of guest instructors actively working in the industry. These sessions offer direct insight into real-world projects, professional workflows, and evolving industry standards — giving you exposure beyond the core curriculum.
Because the creative landscape evolves, the lineup changes each year — ensuring the program remains current and relevant.
Inspiring Master Session with Ken Barber
Join us for an exclusive private Q&A session with Ken Barber. As part of this year’s cohort, you’ll gain access to a private live Q&A with a leading figure who has shaped the world of lettering and design. This conversation will explore authorship, longevity, developing a signature style and the realities of building a distinctive practice in today’s creative landscape.
Surprise Inspiring Master Session
Join us for an exclusive private Q&A session with a surprise guest. As part of this year’s cohort, you’ll gain access to a private live Q&A with a leading figure who has shaped the world of lettering and design. This conversation will explore authorship, longevity, developing a signature style and the realities of building a distinctive practice in today’s creative landscape.
The guest will be unveiled soon!
Visibility on Social Media with James Barnard
Learn how to use social media strategically to generate meaningful client opportunities. In this session, logo designer James Barnard — who has built a following of over one million designers — shares how to create intentional content, educate your audience, navigate platforms like Instagram and TikTok, and turn visibility into qualified leads. James introduces his content framework, sustainable posting strategies, and ways to balance growth with creative focus — building authority without burnout.
Licensing for Lettering Artists with Jessica Molina
Create more consistency in your income by approaching licensing as a strategic extension of your lettering practice. In this session, Jessica Molina breaks down how licensing works, what licensors look for, and how to position your work for long-term value. From understanding trends to contract basics and pitching strategies, this lecture equips you with practical knowledge to confidently navigate licensing as a professional lettering designer.
Experimental Lettering with Snooze One
Expand your toolbox to create letterforms with Snooze One. This session bridges traditional calligraphy and contemporary lettering, showing you how to approach calligraphy experimentally while remaining grounded in structure. Ideal for lettering designers who want to explore the more expressive side of form, this session adds versatility to your work and strengthens your ability to craft dynamic, rhythm-driven letterforms.
Master Procreate & Adobe Fresco with Alanna Flowers
Explore digital lettering workflows inside Procreate and Adobe Fresco with lettering artist Alanna Flowers. This session guides you through composition setup, refinement techniques, and detail enhancement using intuitive drawing tools. You’ll also learn simple animation techniques to bring movement to your lettering. Whether you’re expanding your digital toolkit or refining your tablet workflow, this lecture adds flexibility and efficiency to your process.
Easy Start: Adobe Illustrator
with Elías Prado
Learn simple steps to use Adobe Illustrator for lettering. You’ll understand vector drawing for professional lettering that stands out in logos and scalable designs. This tool is a game-changer for commercial lettering. Be empowered to streamline your workflow, make your work detailed, and learn how to add that professional polish to various projects. Elevate the quality of your designs with Adobe Illustrator in no time!
Pricing for Artists with Martina Flor
This course is a catalyst for transforming how you value and sell your art. In the world of art and lettering, pricing can often be a maze of uncertainty. Join me as we demystify this process, equipping you with the knowledge and tools to set prices confidently and profitably. Whether you’re just starting or looking to refine your existing pricing strategies, this bonus training offers invaluable insights.
Special Q&A with Design Software Expert Marcus Rentsch
Join us for a dedicated live Q&A session with design software expert Marcus Rentsch. As part of this year’s cohort, you’ll have direct access to a specialist who works deeply with the tools used throughout the program — offering live demonstrations, solving specific roadblocks, and sharing advanced techniques to help you work more efficiently and confidently.
Live Personalized Portfolio Review Session with Martina Flor
At the end of the program, you’ll have the opportunity to get your portfolio personally reviewed by Martina in a live, small-group session.
You’ll receive direct, actionable feedback on your work — what stands out, what needs improvement, and how to position yourself at a professional level.
This is a rare opportunity to get expert eyes on your portfolio and understand how a top lettering artist evaluates work.
And just as valuable, you’ll learn by seeing Martina review other students’ portfolios, gaining extra insights and ideas you can immediately apply to your own.
If you don’t have a portfolio yet, no problem — you’ll have the entire program to build one, and you can also submit a piece or project developed during TLS.
For this weekend only, when you enroll in The Lettering Seminar™ 2026, you’ll get an exclusive BONUS…
Momentum: Productivity Secrets for The Lettering Seminar™
This is the exact system Martina uses to stay productive in her daily work while still making time for what matters — health and exercise, quality time with friends and family, and even moments to simply unwind.
Here’s what you’ll get (THIS WEEKEND ONLY!):
✔ A Time Management Framework – Simple strategies to balance learning, creativity, and daily life.
✔ A Guided Worksheet – Map out a plan that works for YOU.
✔ Momentum Training Session + Live Q&A – Ask questions, gain clarity, and feel supported as you move forward.
You don’t need more time. You need a system that works.
Sign up for The Lettering Seminar TODAY, and you’ll have access to this powerful extra session.
Join The Lettering Seminar within the next 24 hours, and you’ll receive a FREE TICKET to our exclusive 2-day virtual retreat this summer: The Art & Business of Lettering
When you enroll within the next 24 hours, you’ll receive a complimentary ticket to our 2-day summer retreat — The Art & Business of Lettering.
This is a focused, live experience where we step away from the weekly rhythm and go deeper. Two days dedicated to craft, professional growth, and thoughtful conversations about what it really means to build a sustainable lettering practice.
If you’ve joined one of our retreats before, you know they’re special. The energy is different. The conversations go deeper. And participants often leave with renewed direction and clarity in their work.
Enroll before Tuesday, March 31st at midnight ET to receive your complimentary access.
Throughout the program, you’ll be supported by a dedicated international team of experienced lettering designers — many of them alumni of The Lettering Seminar™. They understand the process because they’ve gone through it themselves. Beyond teaching, they provide thoughtful feedback, technical guidance, and structured support to help you move forward with clarity and consistency.
Lead Instructor
Community Lead
Digital Instructor
Student Success
Lettering Artist
Lettering Artist
Lettering Artist
WITH THE LETTERING SEMINAR
You’ll Have a Customizable, Comprehensive and Creative Experience
Learn in your own space
Whether you’re at home or taking a break at work, you can access our courses anytime, anywhere.
Self-paced
Enjoy flexible learning tailored to your schedule. Our course adapts to you, whether you prefer mornings or evenings. You’ll never fall behind!
Captioning
Our course content is inclusive and accessible to all, with closed captioning available in every video lesson.
Spanish translation
Hablas español? Our course offers Spanish translation, ensuring language is no barrier to your learning experience. It’s also available in German and Portuguese.
Live Q&A sessions
Our live Q&A sessions connect you directly with experts, allowing you to clear doubts, seek advice, and eliminate roadblocks.
Community connection
Join a vibrant community of fellow creatives. Share your progress, seek inspiration, and build lasting connections with students from around the globe.
Create work that lives across brands, products, content, and environments — and opens the door to professional opportunities.
→ Branding & Identity
In branding, lettering shapes how a company sounds visually. A custom logotype allows a brand to move beyond generic type and create something recognizable and specific. It becomes a tool for differentiation — helping brands feel distinct rather than interchangeable.
→ Editorial & Media
In editorial work, lettering adds voice and tone to content. It guides attention, reinforces meaning, and turns information into something more engaging and memorable.
→ Digital & Content
In digital environments, lettering introduces distinction in a sea of repetition. It helps content feel authored rather than generated — bringing presence and personality to standard formats.
→ Products & Packaging
On packaging, lettering influences how a product is perceived at first glance. It can make something feel premium, approachable, or handcrafted — and plays a key role in standing out in competitive environments.
→ Spaces & Environments
In physical spaces, lettering becomes part of the experience — from signage to murals and installations. It shapes how people navigate and feel within a space.
→ Collections & Licensing
Lettering can also be developed into collections that live across products, platforms, and formats. Through licensing, your work can reach wider audiences and generate income beyond one-off client projects — creating long-term value from your designs.
And so much more…
Option 1
The Unstructured Route
You can approach lettering independently — exploring scattered tutorials, short-form videos, and disconnected resources.
Many designers and creatives do.
But without a clear progression, it’s easy to spend months experimenting without knowing what to focus on next. Growth can feel inconsistent, and confidence may fluctuate.
You’ll spend precious time, effort, and possibly a significant amount of money figuring it all out on your own.
Option 2
A Faster, Structured Professional Path
Or you can choose a guided framework.
The Lettering Seminar™ brings together craft, process, and professional application in a clear progression, condensing years of trial and error into a clear path so you can improve faster and avoid unnecessary frustration
Instead of guessing your next step, you move forward deliberately, supported by top instructors, feedback, and a community of designers committed to growth.
The choice is yours—between the long, unestructured option and the short, sure and proven path with The Lettering Seminar.
PAYPAL CREDIT BUY NOW PAY LATER
Many students choose PayPal credit during checkout to get 6 months at 0% interest.
To use, simply choose PayPal, scroll down and select ‘PayPal Credit’.
Still got questions? Book a free 15-minute Clarity Call with a member of our team
They know the program inside out and can walk you through the structure, expectations, and whether The Lettering Seminar™ aligns with your current goals—no sales pitch, just a friendly conversation to help you decide if TLS is right for you.
Join with Confidence – 100% Risk-Free Guarantee
Joining a program like this is a meaningful decision., and I want you to feel completely confident in your decision. That’s why The Lettering Seminar comes with a 100% money-back guarantee. If within the first 14 days you feel it’s not the right fit, just let us know, and we’ll give you a full refund—no complicated conditions. No unnecessary friction.
This program is designed to give you everything you need to grow as a lettering designer & artist, from expert training to an inspiring community that supports your journey. This policy allows you to experience it firsthand and make your decision with confidence.
The Lettering Seminar™ Registration Period Closes April 7th, 11:59 PM ET
There is a specific reason the registration period for The Lettering Seminar™ is only available for a short period of time.
I like spending more time supporting my community than promoting. So like a college or university, enrollment is only open for a short period of time. Then we shift gears to focus our energy on teaching, supporting, and helping you make progress.
That’s why it’s important you know that the registration period ends at 11:59 pm ET on April 7th. Ensure to register before this time.
We’ll be having an opening ceremony on Wednesday, April 15th, and from that point on, modules will unlock gradually as the course progresses. When you sign up for TLS 2026, you’ll be invited to synchronize a calendar with all live events and important dates so you have every experience on sight.
That said, attending live is not required. All sessions are recorded and available to watch anytime, so you can follow along from anywhere in the world and at your own pace.
You’ll still benefit from the full structure, guidance, and support — whether you join live or catch up on your own schedule.
You’ll have lifetime access to all course content and live session’s replays.
Yes. The program is designed to meet you where you’re at.
The program starts from the fundamentals and builds progressively toward more advanced applications. You’re not expected to know everything from the beginning — that’s exactly what the structure is designed for.
Each module guides you through a clear sequence, supported by demonstrations, feedback, and live sessions, so you can follow along and make steady progress without feeling overwhelmed.
Absolutely.
Many of our students come in with prior experience but feel stuck at a certain level. What they often lack is not practice — but the ability to evaluate, refine, and elevate their work.
Inside the program, you’ll develop a deeper understanding of letterforms, learn to diagnose your own work, and refine your process to reach a more professional level.
Most students begin to notice changes in how they approach their work within the first few weeks.
Because the program is structured, you’re not guessing what to practice next. You’re following a progression that helps you improve faster, with guidance and feedback along the way.
Progress looks different for everyone, but the goal is clear: to help you move forward with more direction, consistency, and confidence in your work.
he program is designed to be flexible while giving you a clear structure to follow.
If you’re going through the course live, we recommend dedicating around 4–6 hours per week — whether that’s spread across the week or focused into one or two sessions.
That said, you don’t have to keep up perfectly to benefit from it. All sessions are recorded, and you’ll have lifetime access to the content, so you can revisit everything and move at your own pace when needed.
Many of our students complete the program alongside full-time work, studies, or family life. The structure helps you stay focused on what matters most — so you can make real progress faster, without feeling overwhelmed.
Yes — but not through shortcuts.
The program focuses on helping you build strong, professional-level work and a portfolio that reflects that level. From there, we guide you on how to present your work, approach clients, and position your skills in the market.
Getting paid for your work becomes possible when your craft, your portfolio, and your positioning align — and that’s exactly what we work on inside the program.
Most resources teach isolated techniques — often through scattered tutorials that don’t build on each other.
That’s why many creatives feel stuck. It’s not a lack of effort — it’s a lack of structure.
The Lettering Seminar™ is built as a complete system — guiding you from foundations to professional application through a clear progression.
You’re not just learning how to draw letters. You’re learning how to think, refine, and apply lettering in real-world contexts — with feedback, support, and a structured path that removes guesswork.
It goes beyond craft. You’ll learn how to integrate lettering into your creative practice, develop a body of work you’re proud of, and build a business around your expertise.
You don’t need to be a professional designer to join The Lettering Seminar™.
Many of our students come from different creative backgrounds — illustration, art, tattooing, or simply a strong interest in letters. What matters is your willingness to learn and develop your craft.
The program is structured to guide you step by step, helping you understand how lettering works and how to apply it — regardless of where you’re starting from.
We use Adobe Illustrator because it’s the industry standard for professional lettering desginers and artists. While we may integrate other tools like Procreate, working professionally with lettering will often require the use of a vector program. Some reasons why you’ll want to learn Adobe Illustrator for your lettering work:
The tuition of the program is a one-time payment of US$1650 (you save US$144 by choosing this option). We also offer a payment plan in six installments. If you choose to pay in installments, you’ll be charged the first installment today and the remaining in upcoming months.
All prices shown are final — taxes are already included, so there are no additional fees at checkout.
We accept major payment methods including credit cards, PayPal, and other standard online payment options.
The goal is to make the program accessible while giving you flexibility in how you invest in your learning. Full details, including pricing and payment options, are available on the checkout page.
We accept credit card and PayPal, and you can pay in Dollars or Euros depending on where you are. Many students choose PayPal credit during Checkout to get 6 months at 0% interest. To use, simply choose PayPal, scroll down, and select ‘PayPal Credit’.
You’ll have lifetime access to the 2026 course, the bonuses, as well as the replays of all live sessions so that you can come back and revise any of the lessons at any time.
The Lettering Seminar Course has a 14-day 100% money-back guarantee. If you are unhappy with The Lettering Seminar during the first 2 weeks, I will give you your money back.
You’ll need:
The Lettering Seminar is designed as an entire roadmap. We aim to create a common, solid foundation for all our students and build a powerful community. Even advanced lettering artists will benefit from revisiting these foundations, as it may enable you to teach or write about the craft. Therefore, individual modules are not available for purchase.
No, The Lettering Seminar only happens once a year.
The Lettering Seminar™ will give you the training, tools, inspiration, and support to help you strengthen your craft and apply it professionally.
If you’re ready to learn an expertise and create work you’re proud to put your name on — this is your next step.
You don’t need more scattered tutorials. You need structure, feedback, and a clear progression. I’ll be there throughout the program — teaching, guiding, and supporting you as you develop your skills.
When you’re ready, click below to enroll. I look forward to welcoming you inside The Lettering Seminar™.